Within the Final Major Project module, part of the brief was to collaborate with either industry professionals or students from relevent courses. This collaboration was with Guy McCheyne, a student from University of the Arts London, who is studing BA(Hons) Graphic Communication. This collaboration allowed the concept from Final Major Project to become visually viable through a mock up of the store using SketchUp, the logo, graphic mock ups of bags, coffee cups and the website. To create these images and the Sketch-Up strong direction was needed to ensure the end product was right for the concept.