Visual Merchandising was majority a group project, however these images are work from the individual booklet. The visual research booklet shows the thought process and exploration of a original concept to communicate the thinking behind my Visual Merchandising idea. MaxMara was the brand and minimalism was the chosen theme for the merchandising and throughout the booklet inspirational imagery and creative industry experts were shown that influence the idea behind the visual merchandising. Visual, sensory and commercial aspects all needed to be considered.