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TREND FORECASTING

Trend Forecasting was a second year module. 10 Key Drivers were identified from patterns across different industries and these were produced in order to show the direction and context of the trend, and then a booklet was created to show the direction of the trend within a particular industry. This trend shown was based on new ideas and innovations and had three phases shown through the cosmetic industry- Creative Concepts, Light The Way and Metallic Madness.

This module allowed skills gained in analysing and creating a visual trend book which portrays the ideas and aesthetic and was created using Indesign.

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